Monday, September 1, 2008

Logo Design

Share this article: Facebook Twitter Stumble Upon Digg This Reddit

I was recently contracted to develop a corporate branding identity for a logistic firm in the US. They hired me to design a new logo, develop their website, produce content and design some marketing collaterals (brochures, business cards, etc.)

So the first thing I had to tackle was the Logo. I went straight to the nearest Powerbooks to look for books about logo designing. This isn't my first time to design a logo, but this is the most difficult as they already have a logo, and a really good one too. Furthermore, the last time I designed a logo was about a year ago, so I really had to touch up on my logo design skills.

I read through some books and found some really interesting and helpful techniques/tips. The best and most important tip I read from all the books I browsed through were these sayings:

"The designer who says he doesn't copy is either a liar or a fool!"


"He who copies from the most sources is most original!"

both came from "Logo Font and Lettering Bible" by Leslie Cabarga.
Read more about this book.

So I went to the design and logo catalogues to find my "Inspiration", in other words, copy some logos, hahaha! I found several logos that would really fit the client. Just had to mix them up to make it original. Hehe.

When I got home, I went straight to my desk and pencilled some ideas. Filtered the logos and came out with 2 compositions. Here they are:

logo2.gif Shows a compass to represent transportation and logistics.
logo3.gif added a stamp look on the background to represent mail and delivery, this is really just playing around with the logo.
Logo1 Link, somewhat imitates a chain link. Infinity, to conote completeness, and availability anytime.
logo1-2.png A square version
logo1-3.png A slanted square version
logo1-4.png A web 2.0 version, hehehe.

firstlink1.png My designer friend's composition.

Some more revisions of the Compass Logo: (Updated Sept. 3)

A less detailed but more modern looking compass.
Globe. The problem with this would be the cost on printing for letterheads and business cards. But this would look really good on the website.
A more printer friendly globe.

Let me know what you guys think and which one you would choose before I post the client's choice.


Marcel   I personally like the Web 2.0 version. Hehehe. I just love shiny and sleek looks.
September 1, 2008, 5:42 pm
Buckers   I personnaly like the first compass and the slanted square version. But generally you've done a fantastic effort. Well done.
September 1, 2008, 7:18 pm
Jack   Sorry to say but these logos are very weak and disjointed. Logo design is very hard to get correct, and it should be simple yet convey the brand value proposition and promise to the world.

Your photography is excellent however! I'd stick to that!!

October 11, 2009, 11:25 pm
unfatenue   Hi! Infrastructure klooper representing my english jer, buti close hairy re set forth .
October 18, 2009, 8:51 pm
Marcel   Haha! Thank you for the honesty.
November 9, 2009, 7:30 pm   If you are going for most excellent contents like me, just go
to see this web page daily since it gives feature contents, thanks
August 27, 2017, 12:17 pm
publix home delivery service   Greetings! Very useful advice within this article!

It's the little changes that will make the most important changes.
Thanks for sharing!
September 30, 2017, 5:21 am
publix online ordering and delivery   My coder is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the expenses.

But he's tryiong none the less. I've been using Movable-type on a variety of websites for about a year and
am worried about switching to another platform. I have heard very good things about
Is there a way I can transfer all my wordpress content into it?
Any kind of help would be really appreciated!
September 30, 2017, 10:52 am



Random Images
1Marcel350D 1340 from Worship Concert August 2005IMG 9779 from Tagaytay HighlandsCocobelle Bea 08 from Cocobelle Apparel - Bea SyIMG 9379 from Ninong Greg's BDay 2006IMG 2061 from David's 3rdIMG 4680 from Museo Pambata1Marcel350D 1356 from Worship Concert August 2005IMG 7364 from Shooting GalleryIMG 9186 from Reggie-Noah Wedding
IMG 7422 from Lloyd-Janis WeddingIMG 9057 from Jerric-Karen WeddingIMG 8400 from Boat TourIMG 5335 from SP Kiddie EB 12-4-2005IMG 5306 from Disneyland, Hong KongIMG 7851 from Millenium ParkIMG 6661 from Chua-De Leon-VenturaIMG 0235 350D from Labor Day Weekend 2005 - TagaytayIMG 2050 from David's 3rd
All images are owned and copyright by John Marcel Lainez. If you are interested in using any of the images, please click here.
Copyright 2006-2011 by John Marcel Lainez. All rights reserved. Developed and Maintained by JML Internet Solutions.
 12.29.13. Thunderbird Resorts, Rizal
 12.29.13. The Angono Petroglyphs
 11.18.13. Typhoon Haiyan, not the most devastating storm to hit Tacloban.
 06.19.12. Ocean Park Hong Kong - Day 3 & 4
 06.18.12. Hong Kong Disneyland - Day 2
 06.18.12. Hong Kong Trip - Day 1
 04.28.12. Pet Shops in Quezon City
 04.19.12. The Mind Museum
 04.13.12. Stilts Calatagan Beach Resort
 03.16.12. Hot Air Balloon Festival, Clark, Pampanga
 12.04.11. Ice Cream Challenge
 12.03.11. Nomama Artisanal Ramen
 11.24.11. Lee Boutique Hotel, Tagaytay
 11.14.11. Manila Ocean Park
 11.12.11. Paradizoo
 11.07.11. Taal Vista Lodge, still the best
 11.05.11. Sango The Burger Master
 07.01.11. Singapore Day 4
 07.01.11. Singapore Day 3
 06.30.11. Singapore Day 1 & 2
 03.24.11. Conversation with a Spammer
 02.09.11. Black Ghost Knife Fish Behaving Oddly
 01.18.11. Johnny Rockets - Tomas Morato, Quezon City
 01.10.11. Enchanted Kingdom - EKstreme Tower Ride
 01.04.11. New Year Celebration Video
 12.16.10. Buco Ad Pitch
 12.15.10. Bubble Tea - Tomas Morato
 12.09.10. Saturday Lunch at Conti's
 12.04.10. Timog and Tomas Morato in the Morning
 12.01.10. Filipino-Chinese Wedding
 11.26.10. Summit Ridge, Tagaytay Weekend
 06.01.10. Infrared Photography - Channel Swap
 05.26.10. Infrared Photography
 04.05.10. Punta de Uian
 01.07.10. Lens Acquisition List (in order of viability/priority)
 01.05.10. New Year's Day (Video)
 01.02.10. Family Reunion (Video)
 12.26.09. Our Christmas Video
 12.01.09. Mindanao Ave. Quirino Highway Traffic
 09.29.09. Bagyong Ondoy (Typhoon Ketsana)
 06.24.09. Professional Portfolio
 05.08.09. Club Balai Isabel
 04.16.09. Caylabne Bay Resort
 03.17.09. Table Tennis Video
 01.29.09. One Photo a Day Project
 10.08.08. One photo a day
 09.04.08. The Family Mug
 09.01.08. Logo Design
 08.28.08. Logo Font and Lettering Bible
 02.05.08. Natalie Marcelle
 10.16.07. Millenium Park
 09.14.07. Lake Michigan, Chicago
 04.26.07. Tali Beach
 03.28.07. Ninong Greg's Birthday
 03.27.07. Come and get them!
 03.21.07. Highlands Trip
 01.23.07. Dodge and Burn
 01.18.07. In Memory of Hammie
 10.28.06. The Outback Steakhouse
 09.06.06. Museo Pambata
 09.05.06. Tribute to Steve Irwin
 08.12.06. A Taste of LA
 08.02.06. Photographer of the Month
 07.17.06. Librodo Workshop
 07.04.06. Fiesta ng San Juan
Random Images
Recent Photos
Canyon Cove Dusk 17th Hot Air Balloon  2690 17th Hot Air Balloon  2688 17th Hot Air Balloon 2686 17th Hot Air Balloon  2662 17th Hot Air Balloon 2661
6 - Patricia
8 - Mara
1- Natalie in a Basket
Birds of Prey
Quality Time
3 - Carnivale
One Way Street
1 - Solitude
2 - White
4 - Favorite Pasttime
5 - Heather
Night Lights at the Windy City
9 - The Contender
Page Hits: 9933

Photoblogs - Top Blogs Philippines

Warning: Invalid argument supplied for foreach() in /home/singlesh/public_html/functions.php on line 41