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Monday, September 1, 2008
I was recently contracted to develop a corporate branding identity for a logistic firm in the US. They hired me to design a new logo, develop their website, produce content and design some marketing collaterals (brochures, business cards, etc.) So the first thing I had to tackle was the Logo. I went straight to the nearest Powerbooks to look for books about logo designing. This isn't my first time to design a logo, but this is the most difficult as they already have a logo, and a really good one too. Furthermore, the last time I designed a logo was about a year ago, so I really had to touch up on my logo design skills. I read through some books and found some really interesting and helpful techniques/tips. The best and most important tip I read from all the books I browsed through were these sayings: "The designer who says he doesn't copy is either a liar or a fool!" and "He who copies from the most sources is most original!" both came from "Logo Font and Lettering Bible" by Leslie Cabarga. So I went to the design and logo catalogues to find my "Inspiration", in other words, copy some logos, hahaha! I found several logos that would really fit the client. Just had to mix them up to make it original. Hehe. When I got home, I went straight to my desk and pencilled some ideas. Filtered the logos and came out with 2 compositions. Here they are:
Some more revisions of the Compass Logo: (Updated Sept. 3)
Let me know what you guys think and which one you would choose before I post the client's choice.
32 Comments
Marcel
I personally like the Web 2.0 version. Hehehe. I just love shiny and sleek looks.
September 1, 2008, 5:42 pm
Buckers
I personnaly like the first compass and the slanted square version. But generally you've done a fantastic effort. Well done.
September 1, 2008, 7:18 pm
Jack
Sorry to say but these logos are very weak and disjointed. Logo design is very hard to get correct, and it should be simple yet convey the brand value proposition and promise to the world.
Your photography is excellent however! I'd stick to that!! October 11, 2009, 11:25 pm
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Hi! Infrastructure klooper representing my english jer, buti close hairy re set forth .
October 18, 2009, 8:51 pm
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Haha! Thank you for the honesty.
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Copyright 2006-2011 by John Marcel Lainez. All rights reserved. Developed and Maintained by JML Internet Solutions.
